The Awl and The Hairpin announced they would be closing up shop at the end of the month, after almost nine years of danged good blogging. Several writers and editors wrote about their favorite pieces; many of them agreed with Jason that Willy Staley’s A Conspiracy of Hogs: The McRib as Arbitrage was a high-water mark.

Very little in pop culture, especially if it doesn’t live very long, is multi-generational. The Awl and The Hairpin managed to pull it off, straddling the seam of Millennials and Gen X with an air of uncaring desperation. It was the writers who lost their jobs in the financial crisis of 2008-2009 staring at the kids who couldn’t get real jobs after the financial crisis of 2008-2009, making a solemn vow to write whatever they thought was smart, or funny, or necessary for the moment.

Eventually, the jobs came calling — for many of the site’s best writers, but not for all — because they badly needed what The Awl had. And advertising: well, what are you going to do? Working on a shoestring may be romantic, but it sure ain’t no fun.

The Awl should have been the model for a new generation of sites that all outlived it. It wasn’t. We would mourn it less if there were more new blogs, staffed by hands young and old, rising to succeed it, jockeying to become required reading. Right now, there aren’t.

But who knows? There is still plenty of time.

This is an excerpt from the third installment of Noticing, a still-new and all-free kottke.org newsletter. We hope you’ll subscribe.

The internet is good

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